💡 How I Solve Enterprise Challenges with Strategy
My strategic approach focuses on understanding user needs, uncovering pain points, and aligning design decisions with business goals to enhance enterprise digital experiences.
Type of Industries and Projects ServedÂ
✔ Healthcare & Government: Federal Health Insurance Payment Systems Modernization, Dental Claims Processing Platform, Healthcare Digital & Services Modernization, Healthcare UX and Workflow Optimization
✔ Defense & Federal Contracting: Space Domain Awareness Applications, Mission Data Processing Frameworks, Secure Resource Management Dashboards
✔ Enterprise Software & Platform Solutions: Insurance Digital Platforms (Web & Mobile), Enterprise Data Management Systems, Scalable SaaS UX Research Tool
✔ Enterprise Digital Transformation: Cloud-Based Platform Modernization, Business Rule Engines Optimization, Scalable UX Research Operations
✔ Employee Experience & Developer Productivity: Knowledge Management Systems, Developer Experience (DevEx) Research & Optimization, Hybrid Workforce Enablement
What We OfferÂ
🌟​​​​​​​ Mixed-Methods UX Research
✔ In-Depth interviews – Contextual inquiry, SME engagement, and stakeholder and user research to uncover pain points and workflows.
✔ Survey Design & UX Metrics – Quantitative analysis, behavioral insights, and longitudinal studies to measure impact and trends.
✔ Persona Development & Jobs-to-Be-Done (JTBD) Frameworks – Defining user archetypes, motivations, and key outcomes to align design decisions.
✔ Journey Mapping & Experience Flows – Visualizing end-to-end user interactions to optimize workflows and pain points.
✔ Concept Evaluation, Usability & A/B Testing – Data-driven validation of concepts, experience flows, and interface efficiencies.
✔ Competitive Benchmarking & Heuristic Evaluations – Assessing industry standards to identify usability gaps and strategic differentiation.
🌟​​​​​​​ Product & Business Strategy IntegrationÂ
✔ Product Discovery & Market Research – Defining early-stage product strategy, opportunity mapping, and identifying value propositions.
✔ Workflow & AI Optimization – Modernizing enterprise workflows through automation, AI-driven decision support, and process efficiency.
✔ Data-Driven Decision Making – Leveraging research insights for prioritization, feature roadmaps, and investment alignment.
✔ Strategic UX Roadmaps – Establishing long-term UX vision, aligning research with agile development, and driving scalable solutions.
✔ Defining & Measuring KPIs – Establishing benchmarks for product success through data-driven insights, tracking efficiency, adoption, and user engagement.
✔ Setting & Aligning OKRs – Structuring strategic goals with measurable outcomes to ensure UX efforts support broader business and product growth objectives.
🌟​​​​​​​ Research Operations & UX ScalingÂ
✔ Streamling Operations & Processes – Developing scalable frameworks, templates, and repeatable methodologies.
✔ Implementing & Optimizing Research Tools – Leveraging qualitative and quantitative research platforms for efficiency.
✔ Stakeholder Management & HCD Advocacy – Ensuring cross-functional collaboration, business alignment, and user-centric decision-making.